# Deep customer understanding at scale.

Ask 100 customers today, read what they said tomorrow. Real voice conversations that follow up on what matters, with your stimuli shown mid-interview.

## The Third Field

**More cases than qual. More depth than quant.** Customer research is growing a third discipline, neither qualitative nor quantitative. A percentage you can interrogate like an interview.

[Read the essay](https://getuserflix.com/essays/the-third-field-essay.html)

## A single place to run your research end-to-end.

From first question to insights you can stand behind. Days, not weeks.

### 1. Design the study

Start from your goal, or upload your own guide. Userflix drafts objectives, questions, and probing so you stay in control of method and quality.

### 2. Reach millions of people

Share a link with your list, leading research panels, or anyone you already recruit. No scheduling. Available whenever they are.

### 3. Talk at scale

Real conversations that follow up on what matters: voice-to-voice, or messaging on their phone. Show stimuli mid-interview. Don't just ask about them.

### 4. Get results you can stand behind

A report that updates as interviews land. Code-based counts, not estimates. Every finding traces back to what someone said.

### 5. Ask your study

Query every transcript in plain language. Answers come with participant citations and matching excerpts, so you go from a broad question to a sharp one without leaving the analysis.

## Use cases

Built for the questions product, CX, research and marketing teams actually have.

- [Concept & Prototype Testing](https://getuserflix.com/use-cases/concept-prototype-testing): Get qualitative depth before you ship, and know which idea is worth investing in.
- [Creative & Message Testing](https://getuserflix.com/use-cases/creative-testing): Test messaging, positioning, and creative for impact, from taglines to finished ads.
- [Usability Testing](https://getuserflix.com/use-cases/product-validation-usability): Validate ease-of-use with people who walk through your product and tell you why they hesitate.
- [Market & Audience Understanding](https://getuserflix.com/use-cases/multi-market-research): Learn how your audience thinks and feels across segments and markets, and what to do next.
- [Brand Tracking](https://getuserflix.com/use-cases/brand-perception-positioning): Track brand health, awareness, and perception, and the why behind the numbers.
- [B2B & Expert Audiences](https://getuserflix.com/use-cases/b2b-expert-audiences): Interview niche, low-incidence, and professional audiences, with the depth experts expect.

## Frequently asked questions

### What is Userflix?

Userflix is a platform for AI-moderated qualitative interviews. An AI moderator talks with your participants by voice or message, asks follow-up questions based on your research goals, and turns hundreds of conversations into a report where every finding is backed by what people actually said.

### What's the difference between Voice and Messaging studies?

Voice studies in Userflix are live spoken conversations, typically 20 to 30 minutes, for spontaneous reactions in people's own words. Messaging studies run asynchronously over hours or days: participants answer by text, voice note or photo, for example a shelf in a store or their kitchen at home. Messaging works well for diary studies, shopper research and anything people should respond to in the moment.

### How is Userflix different from other AI interview tools?

Userflix runs real voice-to-voice conversations instead of reading out questionnaires, and supports research designs such as photo tasks, prototype tests and diary studies. Its interview quality has been independently evaluated and published. Userflix is a European company, and all data is processed in the EU.

### How good are the interviews?

Userflix was independently evaluated by Nielsen Norman Group in January 2026 and compared against human-moderated interviews in a GIM study published in planung&analyse (March 2026). Userflix also won the marktforschung.de Startup Innovation Award 2025.

### Where do participants come from?

You bring your own participants: your customers, your community or a panel provider. Userflix gives you a participant link, and after the interview a completion link sends people back to your panel. Recruitment and incentives are not part of Userflix.

### What happens to my data?

Userflix processes all data in the EU, with hosting in Germany. Userflix stores no audio, only transcripts. The voice provider holds session data for a maximum of 24 hours so an interrupted interview can resume. Userflix never trains AI models on customer data, and deletion periods can be agreed per customer.

[All questions](https://getuserflix.com/faq.md)

## Hear what customers really think.

Ready for qual depth at quant scale? Start with a conversation.

Contact: [support@getuserflix.com](mailto:support@getuserflix.com) · [Contact page](https://getuserflix.com/contact) · [About](https://getuserflix.com/about) · [Guide for AI agents](https://getuserflix.com/llms.txt)