Userflix vs Focus Groups
| Feature | | Focus Groups |
|---|---|---|
| Setup Time | Minutes | Weeks |
| Cost per Participant | Low ($10-50) | Very high ($200-500+) |
| Geographic Reach | Global, 24/7 | Limited to location |
| Group Dynamics Bias | Reduced (1:1 interviews) | Present (group influence) |
| Individual Deep Dives | High | Low (group setting) |
| Sample Size | Unlimited | Small (6-10 typical) |
| Scheduling Complexity | None | High |
| Time to Insight | Real-time | Weeks (post-session analysis) |
| Moderator Required | No | Yes |
| Privacy & Anonymity | High | Low (group setting) |
Setup Time
Minutes
Focus Groups
Weeks
Cost per Participant
Low ($10-50)
Focus Groups
Very high ($200-500+)
Geographic Reach
Global, 24/7
Focus Groups
Limited to location
Group Dynamics Bias
Reduced (1:1 interviews)
Focus Groups
Present (group influence)
Individual Deep Dives
High
Focus Groups
Low (group setting)
Sample Size
Unlimited
Focus Groups
Small (6-10 typical)
Scheduling Complexity
None
Focus Groups
High
Time to Insight
Real-time
Focus Groups
Weeks (post-session analysis)
Moderator Required
No
Focus Groups
Yes
Privacy & Anonymity
High
Focus Groups
Low (group setting)
Key benefits of Userflix
Conduct research in minutes, not weeks
Reduce group dynamics bias with 1:1 interviews
Scale beyond 6-10 participants to unlimited
24/7 global reach without scheduling constraints
Real-time analysis and insights
Complete privacy and anonymity for participants
When to use Userflix instead of Focus Groups
- You need insights fast and can't wait weeks to schedule sessions
- Budget constraints make focus groups expensive
- You want to avoid group dynamics influencing individual responses
- You need to reach participants across multiple time zones
- You want to scale research beyond 6-10 participants
Userflix is ideal when you need faster, more cost-effective research that eliminates group bias and scheduling complexity. It's perfect for teams who want to conduct individual depth interviews at scale, without the overhead of traditional focus group logistics.
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