The Third Field: what happens when qual or quant stops being the choice?
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Deep customer understanding at scale.

Ask 100 customers today, read what they said tomorrow. Real voice conversations that follow up on what matters, with your stimuli shown mid-interview.

The Third Field

More cases than qual. More depth than quant.

Customer research is growing a third discipline, neither qualitative nor quantitative. A percentage you can interrogate like an interview.

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DEPTHSCALEQualitativeQuantitativeUserflixThe Third Field

A single place to run your research end-to-end.

From first question to insights you can stand behind. Days, not weeks.

  1. 01

    Design the study

    Start from your goal, or upload your own guide. Userflix drafts objectives, questions, and probing so you stay in control of method and quality.

    Study setup: a conversation that drafts the interview guide and research objectives
  2. 02

    Reach millions of people

    Share a link with your list, leading research panels, or anyone you already recruit. No scheduling. Available whenever they are.

  3. 03

    Talk at scale

    Real conversations that follow up on what matters: voice-to-voice, or messaging on their phone. Show stimuli mid-interview. Don't just ask about them.

    Voice interview with a live transcript and the participant on camera
  4. 04

    Get results you can stand behind

    A report that updates as interviews land. Code-based counts, not estimates. Every finding traces back to what someone said.

    Study report with findings, stats, and references back to interviews
  5. 05

    Ask your study

    Query every transcript in plain language. Answers come with participant citations and matching excerpts, so you go from a broad question to a sharp one without leaving the analysis.

    Ask your study: a question over all transcripts, with recent queries listed below

Use cases

Built for the questions product, CX, research and marketing teams actually have.

  1. Get qualitative depth before you ship, and know which idea is worth investing in.

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Concept & Prototype Testing

Hear what customers really think.

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