Userflix

Qualitative depth. Quantitative reach.

Userflix runs hundreds of interviews in parallel — voice-to-voice, with dynamic follow-ups and a report that traces every finding back to the verbatim.

Kate Towsey

The team and their tool are impressive! Userflix brings real smarts and strong values to AI in research. I'm excited to watch them go from strength to strength in this fast-evolving landscape.

Kate Towsey

ResearchOps Pioneer, Author of 'Research That Scales', Founder of the Cha Cha Club

Nielsen Norman Group

It did a good job of mirroring back to me what I had said so that I felt heard and understood — that felt reflective of what a real conversation feels like with another human.

Study participant

Nielsen Norman Group independent evaluation, January 2026

Read the evaluation →

For your participants

As familiar as a video call.

Participants get a link, join a video session, and speak naturally. No app, no account, no scheduling.

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Receive a link

Via survey, email, or panel. Opens in any browser.

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Join the session

The AI moderator greets them. They see their camera — just like a video call.

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Done

Transcript and analysis land in your dashboard automatically.

Visual stimuli

Show. Don't just ask.

Userflix presents images, prototypes, and websites mid-interview — then probes for the reasoning behind the reaction.

Concept packaging stimulus shown in a Userflix interview

Packaging concepts & ad creatives

Upload images mid-interview. They appear at the right moment in the conversation — and Userflix probes for the emotion behind the reaction, not just a rating.

How It Works

Setup, voice interview, analysis, report — one platform, days not weeks.

1

Co-Create your next study

Upload project context and objectives. Userflix suggests research questions and interview structure. You maintain control over quality and methodology.

  • Methodologically sound study setup in the configuration assistant
  • Embed & test any visual stimuli
  • Trained to mitigate bias
AI building a research study from context
Sharing research study with participants
2

Share and scale with zero scheduling

Once your study is created you get an interview link that you can share with internal or external recruited participants.

  • Async Interviews - no scheduling needed
  • Works with your own participants or panels
  • Available 24/7 at unlimited scale
3

Dialogic voice interviews

Userflix conducts every interview voice-to-voice in the participant's language, with dynamic follow-ups instead of a rigid script — and shows stimuli at the right moment.

  • Dynamic follow-ups instead of a rigid script
  • Multilingual interview capabilities (50+ languages)
  • Stimuli are shown in the conversation and probed on the spot
AI conducting an interview with a participant
Real-time analysis dashboard showing research insights
4

Real-time Analysis. Done for you

Get automated project insights in hours instead of weeks, continuously updated as new interviews complete, so your team can make better decisions faster.

  • Automated transcription and summarization
  • Code-based counts instead of estimates
  • Pattern recognition across interviews
  • Consolidated research repository

For research agencies & enterprise CMI

Qual depth. Quant scale. One study.

Feed your quant data directly into the voice interview — and get the why behind every what.

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Seamless panel handoff

Pass respondent data via URL parameters. Userflix picks up where your quant survey left off.

?segment=heavy_user&market=DE
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Survey answers, carried in

Userflix personalises each interview — referencing what the participant already told you, probing deeper where it matters.

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Monadic & sequential testing

Rotate stimuli across participants automatically. Eliminate order bias and compare reactions across cohorts.

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One report. Both data types.

Quant scores and qual themes in a single output. No manual merging — ready for your stakeholder deck.

68%
said they'd repurchase

I'd buy it again because the packaging catches my eye at shelf.

The why behind the what

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Scales inside the interview

Embed NPS or Likert scales mid-conversation — then probe the score in the dialogue.

End-to-End Automation

End-to-End Orchestration

From 10 interviews per quarter to 100. Same quality standards, unlimited scale. Team focuses on high-value interpretation. Research keeps pace with product velocity.

Faster & More Cost-Efficient

Methodologically traceable

Full transcripts instead of summaries. Every finding in the report traceable to the verbatim — automated and more consistent than manual analysis.

Privacy by Design

Privacy & Security by Design

Enterprise security you can trust. GDPR compliant, encrypted end-to-end. We never train AI on your research data.

Why Userflix

Why research teams choose Userflix

Built for insights professionals who need more than a survey tool can deliver.

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Real participants, not simulations

Real people, real voices — no synthetic personas, no simulated responses.

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Voice-to-voice depth at survey scale

Open-ended probing across hundreds of participants simultaneously. Qual depth without the bottleneck.

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From brief to report in days

Study design, interviews, transcription, analysis, and report — one platform, zero coordination overhead.

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Visual stimuli mid-interview

Show concepts, prototypes, and websites — not just ask about them. Userflix probes for the reasoning behind every reaction, in the moment.

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Qual inside your quant workflow

URL parameters carry survey data into the interview. Userflix personalises every conversation from the first question, based on what the participant already shared in the quant survey.

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Setup, moderation, analysis — orchestrated

Specialised agents per phase: study configuration, voice interview, transcript-grounded analysis, report. Code-based counts instead of hallucinations, every finding traceable to the verbatim.

Scale your research impact

Ready to work with qual depth at quant scale? See how it works.