Meet Your AI Research Associate
You brief it, it conducts and analyzes interviews for you.
“The team and their tool are impressive! Userflix brings real smarts and strong values to AI in research. I'm excited to watch them go from strength to strength in this fast-evolving landscape.”
Kate Towsey
ResearchOps Pioneer, Author of 'Research That Scales', Founder of the Cha Cha Club
“It did a good job of mirroring back to me what I had said so that I felt heard and understood — that felt reflective of what a real conversation feels like with another human.”
For your participants
As familiar as a video call.
Participants get a link, join a video session, and speak naturally. No app, no account, no scheduling.
Receive a link
Via survey, email, or panel. Opens in any browser.
Join the session
The AI moderator greets them. They see their camera — just like a video call.
Done
Transcript and analysis land in your dashboard automatically.
Visual stimuli
Show. Don't just ask.
Userflix presents images, prototypes, and websites mid-interview — then probes for the reasoning behind the reaction.
Packaging concepts & ad creatives
Upload images mid-interview. The AI presents them at the right moment and probes for the emotion behind the reaction — not just a rating.
How It Works
From AI-powered study creation to real-time human insights - all in one platform.
Co-Create your next study
Upload project context and objectives. Userflix suggests research questions and interview structure. You maintain control over quality and methodology.
- AI-assisted research question creation
- Embed & test any visual stimuli
- Trained to mitigate bias
Share and scale with zero scheduling
Once your study is created you get an interview link that you can share with internal or external recruited participants.
- Async Interviews - no scheduling needed
- Works with your own participants or panels
- Available 24/7 at unlimited scale
AI moderated interviews
Our virtual researcher conducts interviews with participants in their favourite language, understands where to ask follow-ups and presents stimuli.
- Dynamic follow-up questions
- Multilingual interview capabilities (50+ languages)
- AI presents visual stimuli with targeted questions
Real-time Analysis. Done for you
Get automated project insights in hours instead of weeks, continuously updated as new interviews complete, so your team can make better decisions faster.
- Automated transcription and summarization
- AI-driven insight extraction
- Pattern recognition across interviews
- Consolidated research repository
For research agencies & enterprise CMI
Qual depth. Quant scale. One study.
Feed your quant data directly into AI-conducted interviews — and get the why behind every what.
Seamless panel handoff
Pass respondent data via URL parameters. Userflix picks up where your quant survey left off.
?segment=heavy_user&market=DESurvey answers, carried in
Userflix personalises each interview — referencing what the participant already told you, probing deeper where it matters.
Monadic & sequential testing
Rotate stimuli across participants automatically. Eliminate order bias and compare reactions across cohorts.
One report. Both data types.
Quant scores and qual themes in a single output. No manual merging — ready for your stakeholder deck.
“I'd buy it again because the packaging catches my eye at shelf.”
The why behind the what
Scales inside the interview
Embed NPS or Likert scales mid-conversation — then let the AI probe the score.
End-to-End Orchestration
From 10 interviews per quarter to 100. Same quality standards, unlimited scale. Team focuses on high-value interpretation. Research keeps pace with product velocity.
Maintain Research Rigor
Full transcript access for validation. Methodologically sound by default. Your team maintains quality control at every stage. AI accelerates, you ensure rigor.
Privacy & Security by Design
Enterprise security you can trust. GDPR compliant, encrypted end-to-end. We never train AI on your research data.
Why Userflix
Why research teams choose Userflix
Built for insights professionals who need more than a survey tool can deliver.
Real participants, not simulations
Every response from a real human. Userflix never substitutes AI-generated opinions for genuine participant insight.
Voice-to-voice depth at survey scale
Open-ended probing across hundreds of participants simultaneously. Qual depth without the bottleneck.
From brief to report in days
Study design, interviews, transcription, analysis, and report — one platform, zero coordination overhead.
Visual stimuli mid-interview
Show concepts, prototypes, and websites — not just ask about them. The AI probes for the reasoning behind every reaction.
Qual inside your quant workflow
URL parameters carry survey data into the interview. The AI personalises every conversation from the start.
50+ languages, zero translators
Deploy the same study across Germany, the US, Japan, and Brazil simultaneously. One unified dashboard.
Scale your research impact
Ready to 10x your team's capacity? See how it works.