About Userflix
The platform for agentic qualitative research. Voice, vision, and text.
Userflix UG. An RWTH Aachen spin-off, founded 2025, based in Cologne, Germany.
What we do
Agentic customer research that scales without sacrificing rigor.
Userflix automates qualitative market research through a specialized voice-to-voice AI. The platform conducts in-depth interviews fully autonomously via web link, in over 50 languages, around the clock, and delivers structured research reports in hours instead of weeks.
Interviews run across three modalities (voice-to-voice, vision-enabled, and text-based), adapting to research context, participant environment, and client need.
Where traditional qualitative research stops at 20 participants due to cost and time, Userflix runs hundreds of agentic interviews in parallel, preserving the depth and nuance that surveys cannot capture. The result is a new category: agentic customer research that scales without sacrificing methodological rigor.
The European market research sector represents over €30 billion, structurally underserved by efficiency bottlenecks that traditional methods cannot solve. Userflix is purpose-built to close that gap.
Our story
A new category, built from the research side.
Qualitative research has always been the most honest way to understand people. It surfaces the reasoning behind decisions, the tensions behind opinions, the language behind needs. But it doesn't scale, and that constraint has quietly shaped what organizations are willing to ask, and how often they ask it.
Bruno Recht encountered this problem from the product side, most recently at Porsche Digital, where he helped bring the company's first AI solution into production. The question wasn't whether AI could conduct interviews. It was whether it could do so in a way that meets the methodological standards the research industry actually requires.
In 2025, Bruno co-founded Userflix as an RWTH Aachen spin-off together with Maximilian Münker, who built the real-time agent orchestration architecture that powers the platform. Supported by the EXIST Founder Stipend and developed through RWTH Innovation, Userflix was designed from the start as a serious research instrument, not a survey tool with a voice layer on top.
The core technical challenge (orchestrating real-time conversational AI agents that meet academic research standards) required building infrastructure that doesn't exist off the shelf. Today, that system has processed thousands of interviews in production.
Userflix occupies a category that didn't exist before: agentic qualitative research in real time.
Traction & validation
Already trusted by leading research institutes and enterprises.
Thousands of interviews conducted on the live platform
160 interviews in two days. A leading German research institute ran them for a major FMCG brand. Our first paying customer.
DAX-level corporation launched a Proof of Value in March 2026, confirming the problem is real and urgent at enterprise scale
Scientific method test of AI moderation with GIM, one of Germany's top-10 research institutes
Pilots and evaluations with a global furniture retailer and further enterprise clients
Strategic partnership with Omnicom Group (Venture Clienting)
Academic collaboration with Prof. Dr. Stefanie Paluch, RWTH Aachen, for methodology validation
Mentor: Hartmut Scheffler, former DACH CEO of Kantar, one of the world's largest market research groups
Recognition
Awards, grants, and academic partners.
marktforschung.de Start-up Pitch Award 2025
RWTH Spin-off Award 2025
RWTH Innovation, Fall Batch 2024
EXIST Founder Stipend (completed)
Invited speaker: BVM Kongress 2026 Berlin & GOR 2026 Cologne
Team
Meet the people behind Userflix.
Bruno Recht
Co-Founder · Product & Sales
Previously product designer at Porsche Digital, where he co-developed and shipped the company's first AI solution. Lecturer in AI Design & Human-AI Interaction at Elisava Universidad Barcelona. Co-founder of Onrise (800,000+ organic downloads). Invited speaker at BVM Kongress 2026 Berlin and GOR 2026 Cologne.
LinkedIn ↗
Maximilian Münker
Co-Founder · Engineering & AI Architecture
MSc Computer Science, RWTH Aachen, with a research background in ML, NLP, and LLM interaction systems. Co-founder of Onrise. Built the real-time agentic orchestration system that has processed thousands of interviews in production.
