Userflix vs Traditional IDIs
| Feature | | Traditional IDIs |
|---|---|---|
| Interview Duration | 30-60 minutes | 60-90 minutes |
| Cost per Interview | Low ($10-50) | Very high ($500-2000+) |
| Moderator Required | No | Yes |
| Scheduling Flexibility | High (24/7, participant-driven) | Low (limited to moderator availability) |
| Consistency Across Interviews | High (consistent and adaptive) | Moderate (varies by moderator) |
| Scalability | Unlimited (parallel interviews) | Low (one at a time) |
| Time to Insight | Real-time | Weeks (post-interview analysis) |
| Transcription & Notes | Automatic | Manual or paid service |
| Follow-up Questions | Automatic, contextual | Manual, requires scheduling |
| Geographic Limitations | None | Time zone constraints |
Interview Duration
30-60 minutes
Traditional IDIs
60-90 minutes
Cost per Interview
Low ($10-50)
Traditional IDIs
Very high ($500-2000+)
Moderator Required
No
Traditional IDIs
Yes
Scheduling Flexibility
High (24/7, participant-driven)
Traditional IDIs
Low (limited to moderator availability)
Consistency Across Interviews
High (consistent and adaptive)
Traditional IDIs
Moderate (varies by moderator)
Scalability
Unlimited (parallel interviews)
Traditional IDIs
Low (one at a time)
Time to Insight
Real-time
Traditional IDIs
Weeks (post-interview analysis)
Transcription & Notes
Automatic
Traditional IDIs
Manual or paid service
Follow-up Questions
Automatic, contextual
Traditional IDIs
Manual, requires scheduling
Geographic Limitations
None
Traditional IDIs
Time zone constraints
Key benefits of Userflix
Conduct unlimited parallel interviews simultaneously
Consistent and adaptive questioning across all sessions
Real-time analysis and transcription
24/7 availability, participant-driven scheduling
Automatic contextual follow-up questions
No geographic or time zone limitations
When to use Userflix instead of Traditional IDIs
- You need to conduct multiple interviews simultaneously
- Budget constraints limit the number of interviews you can afford
- You want consistent questioning across all interviews
- You need faster turnaround times for insights
- You're conducting exploratory research at scale
Userflix excels when you need the depth of in-depth interviews but require scale, consistency, and speed. It's perfect for teams who want to eliminate scheduling overhead while maintaining interview quality and getting real-time insights.
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